Can information costs affect consumer choice? Nutritional labels in a supermarket experiment

Can information costs affect consumer choice? Nutritional labels in a supermarket experiment

Available online 26 November 2010

Consumer Behaviour , Feedback Information and the Supermarket Industry

The purpose of this thesis is threefold: First, to explain how learning shapes consumer behaviour over a comestible (experience) good. Second, to examine the role of feedback information and information aggregation for consumer choices and market performance in markets for experience goods. Third, to understand how firms react to heterogeneous consumer choices in the supermarket industry when f...

Brand placement and consumer choice: an in-store experiment.

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior.

The Costs and Benefits of Temptation in Consumer Choice

Precision in nutritional information declarations on food labels in Australia.

Nutrition labels guide consumers in making their food choice. New requirements for mandatory nutrition labelling have been in force in Australia since late 2002. The present study, analysing 350 samples comprising 70 different products for nutritional compounds declared on the label, is the first larger attempt to quantify the precision in nutrition labelling of food products on the Australian ...